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Fashion, Luxury & Made in Italy: a distinctive specialization in one of the most important areas of the Italian excellence
OBJECTIVES
Our international Master in Luxury Management provides students with knowledge and capabilities required by firms in the luxury industry.
Objectives:
– Train students with a multidisciplinary foundation by bringing together creativity with the ability to interpret and foresee business trends
– Provide students with opportunities to learn from experience of professionals working in the luxury goods sector, as well as develop future networks in the luxury good market
– Provide practical applications of the concepts learned in class through project work, on-site visit and educational tours.
– Provide students with opportunities to learn from experience of professionals working in the luxury goods sector, as well as develop future networks in the luxury good market
– Provide practical applications of the concepts learned in class through project work, on-site visit and educational tours.
STRUCTURE
5 months, full time classes + 4 months internship
MAGGIORI DETTAGLI CLICCANDO QUI
TARGET GROUP
Italian and international graduate students interested in continuing their career in luxury & fashion management.
PROGRAM
The program is divided into the following modules:
– Made in Italy: yesterday, today and tomorrow
– Luxury goods market: from products to global markets
– New consumers of luxury goods
– The fashion and luxury goods industry
– Emerging trends in the markets for luxury goods
– Marketing of luxury goods
– Communication and events
– Commercial policies and management of luxury retail stores
– E-commerce for luxury goods
